The Slippery Search for Creativity
THE REPORTERS WHO covered the Beatles’s first press conference in the United States, at JFK Airport on February 7, 1964, had never encountered anything remotely similar — and it showed. They asked the band a string of inane questions — about the accents, the hair, the money. Eventually someone asked what their secret was: what did these four lads have that made teenagers around the world scream at the mere sight of them, and spin their records until the needles were worn to a nub? Paul answered honestly: “We don’t know, really.” John cheekily chimed in: “If we knew, we’d form another group and be managers.” We can forgive the Beatles for not being able to explain the Beatles — after all, creative types of all kinds have struggled to explain the creative process, and scientists haven’t had much more luck. Even the vocabulary we use is fraught: creativity, insight, talent, genius — these are ill-defined words with overlapping meanings. And yet, we somehow know it when we see it. We admi...